What is true today

As of 14 November 2026 the articles on this site do not contain affiliate links. Buttons go to the company’s own website, and we are not paid for those clicks. The commercial model is described here before any paid link is added, so it is not a surprise later.

How a paid link will be labelled

When a link is an affiliate link we will:

  • show a short notice at the top of that page, before the link
  • mark the link itself with the words “Affiliate link”
  • set the link so browsers and search engines can see the commercial relationship (rel="sponsored nofollow noopener")

The notice will be on the page that contains the link, not only in this policy. A reader should not have to hunt for it.

Why we say this so plainly

UK advertising rules expect a commercial message to be obviously identifiable. The CAP Code, enforced by the Advertising Standards Authority, requires marketing communications to be recognisable as such. Competition and Markets Authority guidance on reviews and endorsements expects a commercial incentive to be clear, so someone is not misled into thinking a recommendation has no financial relationship behind it.

A commission will not be a condition of a good score. If we cannot see the current price on the company’s public pages, the article says “check current pricing” rather than inventing a number. The editorial score is ours. It is not a user-review average and it is not a payment from the company.

What this page is not

This is our disclosure. It is not legal advice. The owner should read it again, and take advice if they need it, before any affiliate programme is switched on.